Making your site accessible won’t solve all of your SEO woes. But it can solve a lot of them.
Why?
Because accessibility and SEO have a lot in common.
Google prioritizes sites that structure their code to make pages easily digestible to the search engine. Assistive technologies and other accessibility features rely on some of those same code structures.
Google wants to send users to pages with a strong user experience. And accessibility features hit many of the same notes. In fact, Google’s Lighthouse tool measures your site’s accessibility.
Read this post to share some examples of how to write accessible code and create content that can boost your SEO rankings: